AMBROSIA

Digital
Flavor Evaluation

Lead Designer • User Experience Design • 2020-2021

Analogous documentation processes were having a negative impact on the business.

To address this hurdle, it was imperative to design a digital transformation journey that operationalized tasting session management, captured records, and optimized customer feedback.

The Challenge

Analogous documentation was impacting product development, customer experience, and sales opportunities for this client.

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The Goal

To increase sales opportunities by 30% by establishing a system of record for tasting sessions and an interconnected customer experience to capture feedback.

The Result

Account managers reported a 50% increase in sales opportunities, surpassing the north star metric of 30%.

Additionally, customers whose projects were tested using Ambrosia got to market faster by average of 23%.

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Case Study

Dive into a two-year digital transformation journey that enabled food technologists to collaborate across projects, track the product development history, and collect, visualize, and take action based on data-informed feedback from customers.

Kindly refer to my resume for the password or shoot me a message on LinkedIn.

© ZALI MEDINA 2023