MVP to Platform

Lead Designer • Product Design • 2022

An in-house platform had been developed to address common frustrations that venture analysts were facing.

The existing workflow pushed users back to spreadsheets as the main tool to track and manage the deal flow. As the demands for the pipeline grew in scope to cover multiple use cases, monetization and scaling became the #1 priority for the business in order to meet the mounting expectations from stakeholders.

The Challenge

To support additional workflows, new features should appeal to partner users and preserve existing functionalities.


The Goal

Reach a new market by scaling into an all-in-one, B2B SaaS platform specialized in tracking partnerships and expanding its capabilities to appeal to the end user rather than the buyer.

The Result

Existing users were satisfied with the enhancements and the updated look and feel, with a 60% faster loading times and reported a better collaborative experience.

Post-launch, the platform failed to get traction. I leveraged journey mapping as a diagnostic tool to uncover friction and opportunities for improvement.


Case Study

A 12-month evolution a homegrown tool for venture analysts to a full-blown scouting and pipeline management platform by uncovering the competitor landscape, defining the new target market, scoping out new capabilities, and defining a new design language.

Kindly refer to my resume for the password or shoot me a message on LinkedIn.